Jelli is for people who will break the mould — starting at an early age. And Jelli is a beautiful store in Hutton Court, Hyde Park, Johannesburg. Now Jelli is an online store. Wherever you are, welcome! Feel free to browse. As you will discover, we stock the Europe's finest designers — and a wonderful American label. See if you can guess who it is.
The fashion is out of this world, their fabrics will take your breath away. And the quality is exceptional.
Jelli is designer clothing for discerning human beings — and their parents.
Rebecca and Norman had Sam — the man — on the 8th of December 2009.
Clothes maketh the man. The trouble was, in Johannesburg where were the clothes that would make Sam? Rebecca and Norman could not find any that remotely expressed Sam's personality, class and style.
And so the idea for a children's clothing boutique was born — on 1 March 2010, just a few months after Sam. Here is our own, very special story.